6 Marketing Ideas for Your Carpet Cleaning Business

As any business owner knows, running a business is about more than the services you provide. Marketing your company is an important step to keep customers (and revenue) coming in. If you're unsure how to market your carpet cleaning business, here are six marketing ideas for cleaning businesses to get you started.

1. Before and after videos

Carpet cleaning videos can be very satisfying to watch, especially when the carpet starts out particularly dirty and ends up pristine. Not only is this entertaining content, but it shows off your talents to anyone who watches.

You can share videos across social media and even on your website. However, make sure that you get permission from the homeowner, as not everyone is happy for their home to be shared publicly!

2. Flyers and leaflets

Flyers are a popular way to advertise – with good reason too. Even if people don’t keep your leaflet, receiving it through their door brings your business to their attention. Next time they need a carpet cleaned, they'll know that you're there. You can also make the most of community notice boards, as these are a good place to make local connections.

Top tip – Putting out leaflets when you are cleaning on a particular street is a great way to advertise your business.

3. Referral codes

An effective way to encourage customer referrals is to reward them. By giving customers discount codes on their invoices, you make sure that they keep you in mind for their friends. People are much more likely to recommend your business if they can also offer money off and get themselves a discount. If anyone is putting off getting their carpet cleaned, a code from a friend might be the gentle push they need to get in touch.

4. Maintenance deals

Sometimes, marketing ideas for a cleaning business are just about reeling customers in with a good deal. If you want customers to keep coming back, you can offer them deals for regular cleaning upkeep. Whether it’s selling packages of multiple cleaning visits or incentivising smaller windows between visits, customers love a good deal. This also encourages customer loyalty, which is important for business longevity.

5. Giveaways

It's not easy to drive traffic towards your social media accounts, but giveaways encourage people to follow you. While offering a specific package or voucher for free may feel counterintuitive, people love to be in with the chance of winning free things. Asking people to like, share and follow your account in exchange for entry into a giveaway can see your following skyrocket.

Another easier idea is to give a stain removal bottle away to good customers. Put a price on the bottle, so customers can see the value of the giveaway.

6. Partner with local businesses

It's not an easy market for small businesses to navigate, and many business owners value community. Reaching out to local businesses and finding ways to advertise as a collective can be beneficial to all of you, as well as the local economy. For example, decorators are often called in around the same time as carpet cleaners, so recommending each other's services may lead to more bookings for both of you. You could also pop into carpet retailers and swap business cards.

Join the NCCA

Members of the National Carpet Cleaning Association (NCCA) are all listed on our searchable directory, helping customers to find you easily. Membership also grants you access to discounted training courses, including marketing ideas for your cleaning business. Other benefits of joining us include our arbitration service, online forums and seal of approval.

Become a member of the NCCA to start growing your carpet cleaning business.