How to Get Carpet Cleaning Jobs: Lead Generation Guide

While there are many rewarding things about running a business, one of the main challenges is reeling in potential customers. As a carpet cleaner, marketing may not be your niche, but putting these simple things in place will keep the work coming in.

You want potential customers to firstly discover you, but then actually make a booking. By making the path between discovering you and hiring you as simple as possible, you’ll make it more likely that clients follow it. Ensure that information is as readily available as possible, and that it's clear how to get in touch with you to make a booking.

Spend time on your website

Having a strong website is an important part of carpet cleaning lead generation. Clients will be able to get a feel for your business based on the branding of your website, so it's important it represents you. A good website is easy to navigate, with consistent branding and clear information.

Get on social media

To make yourself as discoverable as possible, make sure you have a profile on major social media platforms. Consider Facebook, Twitter, LinkedIn and Instagram as well as TikTok and YouTube if you want to get creative. This will provide another easy point of contact, encouraging potential customers to get in touch. It will also allow others to easily share your page, creating the opportunity to further your existing reach.

Get help from a chatbot

Using a chatbot on your website or social media is an easy way to gain carpet cleaning leads. Especially if you have a small business, it can be difficult to stay on top of messages. Customers can lose interest or go elsewhere if they don't receive a response in time. By setting up a chatbot to answer frequent questions and direct people to the right place, you can filter down the messages that you actually need to respond to personally.

Ask existing customers for reviews

There are several ways to collect reviews. You can ask clients for reviews via email or final forms, which you can then upload online yourself. Some social media platforms, such as Facebook, also allow customers to leave reviews directly on your page. Positive reviews are an excellent way to get carpet cleaning leads, as they provide endorsement from real people and show that you are trustworthy.

Post ads on listing websites

While this often comes with a fee, posting an advert for your service can be a valuable investment. These websites often have their own advertising and lead generation procedures, meaning that you benefit from the traffic that they bring in.

Join the NCCA

The National Carpet Cleaners Association (NCCA) is an established directory of UK carpet cleaners. By upholding our standards and receiving our accreditation, you receive a place in this directory. Potential clients in your area can then easily find you, helping you generate carpet cleaning job leads.

You will also gain the right to use our logo and accreditation on your website, adding further endorsement to your existing marketing materials. Take a look at our membership page for more information, or call 01562 547754 with any questions.