How to Offer Add-On Services as a Carpet Cleaning Business
It's better for business to keep returning clients, and easier than finding new customers. One way to keep them coming back is to offer a bigger range of services. Customers who already trust you are more likely to choose you for their other cleaning needs, but you should follow these tips to ensure your new add-ons run smoothly.
Advertise specifics
Not every customer knows the right names for the exact service that they need, and they are more likely to approach you if they know for sure that you offer the right service. List the other items that you clean, and be clear about your pricing. Having readily available information about all of your services makes it easier for customers to find you and choose the right package.
Tell your clients
Let your mailing list and social media followers know that you are adding a new service. Don't be too pushy – customers may not appreciate constantly being upsold! When booking new cleaning jobs, you can also inform them that you are operating an additional upholstery, leather or curtain cleaning service.
Offers and bundles
You could offer your additional cleaning service at a reduced price when booked in conjunction with carpet cleaning. Seasonal bundles, loyalty codes and multi-item deals are also great ways to give customers a bargain and bring in more business. While your add-on is still new, you could offer customers reduced rates in exchange for taking before and after photos of their upholstery.
Make sure your insurance covers it
Some insurance companies offer you a better deal for specialised businesses, only covering the services you offer. Expanding your range may mean that not every service is covered anymore, which leaves you vulnerable if something goes wrong. You may need to go back to your insurance company to renegotiate your coverage when you add extra services.
Assess demand vs. cost
With any add-on or upsell, you should consider whether there is demand in your area and whether this will outweigh potential costs. Adding any new service involves buying more equipment, new marketing materials, and potentially more training, as well as the insurance checks above. If there is a lack of local companies offering leather, curtain or upholstery cleaning, it could be a great opportunity for you to step in.
Don't over-promise
Only offer services that you can deliver to the same high standard. If you have employees, every service you offer should be included in their training. A negative review can impact all sides of your business, not just your weakest services. This could lose you the trust of existing clients, costing more than you gain.
Become an NCCA member
Members of the National Carpet Cleaners Association (NCCA) gain access to exclusive forums and advice, helping you to strengthen your business. Our accreditation is recognised industry-wide as a mark of high standard, demonstrating your excellence in the field. Businesses also appear in our directory, which customers can search by area and specific job.
