Navigating Seasonality in the Carpet Cleaning Industry
Every industry experiences seasonal changes, and carpet cleaning is no different. Running a business year-round can be difficult when some periods are much quieter than others, but there are ways you can adapt. Read on to find out our tips for navigating seasonality in the carpet cleaning industry.
Seasonality
There are certain times of year when people are more likely to seek out carpet cleaning. For example, many people choose to clean their carpets before hosting Christmas parties, and spring cleaning is another common trend.
You may also find an increase in holiday homeowners cleaning their carpets in preparation for summer.
Every area will have slightly different trends, so it's worth getting to know your local region. If you know which demographics are getting their carpets cleaned at specific times, you can tailor your marketing to those groups, or think about how to bring in less frequent visitors.
In quieter seasons
When you experience lulls in carpet cleaning jobs, you should consider ways to make carpet cleaning more attractive at that time of year. For example, off-peak deals may encourage people to change their habits.
This may also be the best time of year to get any equipment serviced, as you are more likely to have time to carry out any repairs or upgrades without it impacting clients. It's also a good chance to carry out training for you and your employees, or sort out any admin tasks that you don't have time for at busier points.
If you are finding that quiet seasons are severely impacting your carpet cleaning business, it might be worth taking on additional tasks at those times of year. Focusing on adjacent jobs such as upholstery cleaning or restoration might be the best way to bring in clients and keep the lights on.
In busier seasons
If you know you have a busy season coming up, you should consider hiring seasonal employees to help with the workload. These employees could be trained during the quiet seasons, ready to take on the seasonal rush. This should help prevent turning away work due to lack of time.
Keep in mind that busy seasons can become even more competitive, so standing out from the other businesses in your area is even more important. Offering seasonal packages is a good way to simplify the booking process and help people find what they want quickly, making them more likely to choose you.
Certain seasonal weather can make your job easier. For example, during warmer months, rugs can be dried outside and the heat allows you to ventilate rooms without freezing clients. Keep this in mind when planning your schedule.
Join the NCCA
No matter the season, the National Carpet Cleaners Association (NCCA) supports businesses. Becoming an NCCA member gives you access to discounted training, online forums and mediation services to help you excel in your field. We also award every member our badge of accreditation, showing potential customers that you're a trustworthy business.
Become an NCCA member
